Mon, 5 Jun 2006 - Thu, 15 Jun. 2006
Aveda has joined forces with top celebrities and designer
Project Alabama to celebrate the Earth-in style. These 100% cotton handbags designed
exclusively by Project Alabama from recycled t-shirts, have been decorated by
some of the hottest celebrities around the world including Jessica Alba, Scarlett
Johansson, Naomi Watts, Susan Sarandon, LeAnn Rimes, Kirsten Dunst, Avril Lavigne,
the cast of Desperate Housewives, and the O.C. All proceeds go to the Natural
Resources Defense Council (NRDC), an environmental organization dedicated to
safeguarding the Earth's natural resources. Auction takes place June 5-15, 2006,
below. The handbag itself makes its celebrity debut in over 100 different colors,
styled with contrasting stitching and balsa wood handles.
Aveda, The Art and Science of Pure Flower and Plant Essencesｪ was founded on
the belief that companies can profit without expense to people and to the environment.
Aveda manufactures professional plant-based hair care, skin care, makeup, Pure-Fumeｪ
and lifestyle products. Headquartered in Minneapolis, Minnesota, Aveda is available
in Aveda stores, on www.aveda.com, and in 8,000 professional hair salons and
spas in 15 countries worldwide.
About Project Alabama
Launched in 2000 by partners Natalie Chanin and Enrico Marone-Cinzano, Project
Alabama is based in the small town of Florence, Alabama. Project Alabama, enables
contracted artisans to produce garments from their own homes in the spirit of
the traditional "quilting bee". Each item is individually numbered
and signed by the artisan who stitches it. Project Alabama was recently nominated
for the 2005 Fashion Design Award from New York's Cooper-Hewitt Museum and was
nominated for the CFDA/Vogue Fashion Award.
About the NRDC
The Natural Resources Defense Council is an environmental action group with more
than one million members and e-activists nationwide. Since 1970, NRDC's mission
is to safeguard the Earth: its people, its plants and animals, and the natural
systems on which all life depends. In recent years, NRDC has waged successful
campaigns in defense of the Arctic National Wildlife Refuge, the Great Bear Rainforest,
the Gray Whale's last unspoiled breeding ground and dozens of other endangered
wild places. Working in cities, states and boardrooms across the country and
in courts and legislatures from coast to coast, NRDC's agenda is broad and solution
oriented and its track record is strong.
more information : AVEDA
AVEDA auction page :http://pages.ebay.com/aveda/